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Brand Messaging

Location

New York City

I help brands capture their essence through compelling, impactful language. By combining precise copy editing with a focus on visual storytelling, I ensure your messaging is clear, consistent, and aligned with your brand identity—so your words engage audiences as powerfully as your visuals.

Pink Sugar

The War On Cars in the City On the Upper Westside in Manhattan, it started with the bike lanes. Thousands of parking spaces for cars were gone in weeks. Now it’s the new “Unloading Trucks Only” spaces to make it possible for services to park in what were neighborhood spaces when doing deliveries rather than double-parking. Well, that’s the plan, but the truth is those spaces sit empty most of the day from 9AM-5PM. If you can get in your car and go by 8AM, you can park overnight, but that’s it. Car owners, like myself, who have been parking in these spaces for many years did not always see the new signs and found out only with a ticket for $115.00 on our window. You have to check the signs everywhere now. They change with alarming speed. The latest are the new bike lanes on Central Park West where you fight for a space beside the bike lanes in what was once the middle of the street. If you can get in one without getting into an accident with an oncoming bike to the right and speeding car on the left. Like most car owners on the upper West Side, I don’t drive in the city, I use my car to get out of the city. I guess they think we deserve to be punished for having somewhere else to go besides Central Park! The winners are the coffers of the Department of Finance who happily collect those fines of $115.00 as more and more species go unavailable. On my one street, we have lost 10 spaces to possible trucks unloading this month. We fight our neighbors for a spot while the bikers of the world cheer our fury. It’s jealousy…we have somewhere else to go and can get there anytime we can get in our cars…they hate us… and the city just laughs all the way to the bank. ~Upper West Side Driver

2025 Shakespeare in the Park, my thoughts… I was so looking forward to the return of “Shakespeare in the Park” at the Delacorte Theater when, finally, a sunny Friday came along with no rain in sight, and it was time to “do the line”. As veterans of the line to get tickets for this free show from the Public Theater know, it is “get there by 6 AM or don’t bother to go”. They hand out the tickets at 12 noon, so you know it’s a 6 hours wait, but I really wanted to see Peter Dinklage and Sandra O, so I set my alarm for 5, and, living 2 blocks from the entrance on West 81st Street, I got myself together, grabbed my beach chair, and off I went. The show is so popular this year, not only to see the many stars in the cast, but because we have not had “Shakespeare in the Park” for 2 years due to the major reconstruction of the theater and bathrooms, still not open when I attended, 6 more stalls were expected. When I saw the line outside on along Central Park West with hundreds of patrons waiting to be allowed to enter at 6, the official opening of the Park, I was glad I got myself up early. I am a woman of a certain age who goes on the Senior Line right in front of the Box Office. You show your ID and get down-front tickets to the side at Gate 4 every time. Every one person on the line can get 2 tickets and I was planning to bring a friend who was as happy to be going as I was. It had become a summer ritual we always enjoyed. There was more than one person anxious to get those 2 free tickets. I sleep through most of the 6 hours and listen to the happy chatter of other like-minded seniors who are making friends with their neighbors, fending off any attempt by a line-crasher to get in front of us. It’s finally 12 noon, and we all gather ourselves to receive the fruits of our labors and go home and shower. I am pleased to see the tickets; Gate 4. Down in front! We go back to the Delacorte by 7:30 PM for an 8 PM show and join the now thousands of people assembled with smiles on our faces waiting to be entertained by a play most of us know having seen here many times over the years. The smiles slowly turn to frowns as we see what Public Theater Director Oscar Eustace has prepared for us. The reconstruction is magnificent, brand-new walls of donated Water Tower wood stained and beautifully appointed, with 2 more inches in the new seats. The bathrooms have doubled the number of stalls in the women’s bathroom, Hurrah! It’s the same but better! The cast is predominately black, with only Lupita Nyong” O, known to me as Viola, who does an excellent turn. Count Orsino has been directed to be a thug, lifting weights, trash talkin’, and surrounded by muscle men who do push-ups. It is no wonder Olivia, played beautifully by Sandra Oh, does not welcome his advances, he’s an idiot. I blame the director, Saheem Ali, for these choices, not the actors. The comic relief cast including Peter Dinklage brilliantly as Malvolio, and Jesse Tyler Ferguson as Aguecheek who perform with gusto and great humor were worth the 6 hour-wait. If you know the plot, Viola and her brother Sebastian, played well Junior Nyong’O, Lupita’s real-life younger brother, are washed up after a shipwreck. She chooses to dress as a young boy to get work, knowing her chances as a girl will be none. This cross-dressing becomes the main theme of the rest of the evening. The shipwrecked Sebastian is rescued by a character always played by a man named Antonio, who is still called Antonio but played by a lovely breasted women dressed as a man, who, when she reminds him of her/his love for him turns their brotherly love on its head, for no other reason than to be quirky. They cut so much of the Sebastian plot that we rarely get to see this actor who plays him so well, but the result is a shortened performance of 90 minutes rather than the 3 hours it can often take to do the whole play, and thank God, it is almost over. We are almost out of there when we are assaulted with a finale of all the male characters dressed in drag, ball gowns and jewels on bearded men and all the leads in gold. Not all the men look very happy about it, but cross-dressing has become the main theme of this production. They make a big deal of the play’s subtitle “What You Will” in large letters, well, this is not what I would-will. The Play 12th Night is not a play about cross-dressing! This is what happens when the concept overwhelms the play! Perhaps I am too old to “get it” but if this is what The Public continues to serve up, I will save myself some sleep and 6 hours in a beach chair. Patron since 1990

The Tyranny of Facebook There was a time when I would visit my Facebook page to see what my friends and family were up to. It was a pleasant escape from the boredom of work and something I could control. I spent as much time as I wanted when I wanted and if not at all, then that was my choice. That’s before Meta got a hold of it and started to push Mark Zuckerberg to reach a quota of hits for every client every day. Now I get a continuous reminder that I have “notifications” at the beginning of the day it’s 8 notifications, by noon it’s 12 then by the evening its 18. This daily filling-up of my email account was at first annoying and then tyrannical. When I checked the list of people who had ”notifications” for me, I found it was a list of anyone I knew who was writing about anything or anyone else, mostly people I did not know and could not care less about. These were not posts from my friends and family written to or for me, it was anything they were writing about anything to anyone and a complete waste of my time and the responses of these unkown to my friends. I find myself just going to my email and deleting all the “notifications” for that day. It’s no longer a pleasure, it’s a chore to empty my backlog of emails. Just how desperate is Mark Zuckerberg to remain relevant. Now they’ve started going back through my photos and demanding I remember a day 3 years ago and calling it “memories”. I have all these photos. When I want to remember them, I go to my files and look at photos of friends and family at my leisure. The tyranny of Facebook has become a chore not a pleasure.

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